Times are difficult and uncertain. In times like these, some will say that you can no longer afford principles, ethics, or honesty. They're 100% wrong and the proof is right here, in Jon Huntsman's Winners Never Cheat: Even In Difficult Times. Huntsman presents the lessons of his lifetime in business: a life that has included the best of times and the worst. The first edition became an instant classic; now, thoroughly updated with new chapters on maintaining your principles in difficult times. In an age of cheating and scandal, Huntsman's life proves honesty is more than right: it's your biggest competitive differentiator. So, consider what kind of person you want to do business with. Then, be that person and use this book to get you there.