 People Powered: How Communities Can Supercharge Your Business, Brand, and TeamsAuthor: Jono Bacon
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What if you discovered a blueprint that could grow your brand’s reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Communities have been a popular topic since the rise of the Internet and social media, but few companies have consistently harnessed their power, driven tangible value, and effectively measured their return on investment (ROI) like: - Salesforce.com has seen tremendous results with their community network of over 2 million members advocating for, supporting, and integrating Salesforce.com products
- Star Citizen used Kickstarter to raise over $150 million to build their new video game and a community of over 2 million players.
- Red Hat collaborated with their community to build industry-leading technology, which led to a $34 billion acquisition by IBM
Companies such as PayPal, Facebook, Bosch, Microsoft, CapitalOne, and Google, have also built communities inside their organizations, which have fostered innovation, broken down silos, and helped their organizations to operate more efficiently and collaboratively.
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