Permilia Griswold grows up travelling with her father on business trips through American mines. Her step-mother wants to see her accepted into New York’s high society. To her parent’s dismay, she begins to anonymously author high society gossip columns under the pseudonym “Miss Quill”. One day she overhears a threat against Mr. Asher Rutherford, who is a reputable gentleman of society. Asher owns a department store and pretends that it is just something to fill the time. Why are these two pretending they are someone other than themselves?