According to marketing guru Seth Godin, a web site visitor is a lot like a monkey looking for one thing: a banana. If that banana isn't easy to see and easy to get, your visitor is gone with a quick click on the 'Back' button. In this practical, cut-to-the chase book, Godin identifies what it takes to create web sites that satisfy visitors and keep them coming back for more. He uses real-life examples to illustrate the essential truths and ridiculous fictions about how a web site should work.
