Seeing how successful her older sister's 'mail order marriage' has been, Greta Olsen answers an ad for a mail order bride in Central City, Colorado. But when she meets Jess Gifford, owner of a thriving mercantile, she begins to harbor doubts. He didn't place the ad to begin with and his business in a busy mining town leaves him little time or energy for love. To compound her troubles, she was not the only bride to answer the ad! Will either bride strike the match she hopes for?