SITUATION ETHICS: THE NEW MORALITY Igniting a firestorm of controversy upon its publication in 1966, Fletcher's work was hailed by many as a much needed reformation of morality and as an invitation to anarchy by others. Proposing an ethic of 'loving concerns' Fletcher suggests that certain acts, such as lying, adultery, and killing, may be morally right, depending on the circumstances. Fletcher's provocative thesis remains a powerful force in contemporary discussions of morality.