Call to Action is a New York Times, USA Today and Wall Street Journal best selling book. Do you have the desire and commitment to get phenomenal results from your online efforts? Call to Action will show you how to map the entire online customer experience. It's a step by step guide that examines planning, structure, momentum, communication, value and accountability. Learn how to define who your customers are (there is no such thing an average user), what they want, how to communicate with them, and how to create persuasive momentum so they take the actions you want them to. Plus learn the essential metrics to accurately measure that performance for maximum results Learn the proven methods for meeting customers goals and your goals. If you're ready and willing to increase results exponentially, this book is your Call to Action.
