After decades of experimenting with child-focused parenting, parents are beginning to realize that the result is often self-centered children who tend toward egotism, selfishness and mediocrity. Child expert Jill Rigby reveals the dangers of the self-esteem parenting philosophy and challenges parents to teach their children to be unselfish givers instead. With her encouraging approach, Rigby helps parents realize it's never too late to change their children's point of view and equip them to interact with kindness and respect in a world outside themselves.