Rev. Dr. Marvin A. McMickle (Antioch Baptist, Cleveland, OH -NBC) guides the reader through textual analysis, context and exegesis to discover the core message or 'claim'. Each message needs to address its hearers on three levels; head, heart, and hand. A 3-step process helps to do this; What?, So What?, and, What Now?. Book is keyed to online sermon samples, illustrations and art at elementsofpreaching.com.