CLEP Principles of Marketing with Access Code (Green)
Author: Anindya Chatterjee
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CLEP tests are a quick way to earn college credits ...you'll just have to invest the time to prepare for the test! Using this convenient guide, review the main elements of the subject and take the test yourself to see how well you do. Test tips, a study plan, and an overview of the exam are also included. CLEP Principles of Marketing covers the marketing environment, marketing research, target markets, product planning and management, distribution systems, wholesaling and retailing, promotional strategy, pricing policies and strategies, and special topics in marketing. Two practice tests are also included (in the book and online) with detailed explanations of why correct answers are correct, and why the incorrect answers are incorrect. 188 pages, indexed, softcover. 6th Edition.
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