Lyle Schaller begins this book by pointing out an overlapping set of changes that have been taking place in American society and American churches in recent years. First, to the traditional economic activities of gathering commodities and producing and selling goods and services. Second has been the rise of consumerism, an increase in the power of consumers at the expense of producers of goods and services. Third is the extraordinary number of individuals in North American society with considerable amounts of discretionary income. In this informative guide to fundraising in the new economy, Schaller helps readers navigate through the difficulties and opportunities for churches in this new age of charitable giving.
