Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, Unabridged Audiobook on MP3-CD - Slightly Imperfect
You're here » Christian Books Index » Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, Unabridged Audiobook on MP3-CD - Slightly Imperfect
Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand, Unabridged Audiobook on MP3-CD - Slightly Imperfect
Chick-fil-A grew from 184 stores in 1981 to more than 2,100 in 2015. What are the secrets to its success? Taking you behind the scenes of the family-owned restaurant chain, retired chief marketing officer Robinson reveals the company's foundational Christian values, dedication to the customer experience, and business model that sustained it through the Great Recession.