Leaning to measure is fun, and The Pretend and Play Tape Measure is the perfect tool to introduce kids to measurement! It's a great way to help kids understand inches, centimeters and other measurements. This sturdy plastic tape measure is just the right size (7 1/4' x 7' x 3') for small hands, and features an easy-to-grip handle, a wheel that turns to rewind the tape, and a place to personalize the it. Measures up to 3 feet/1 meter long. Recommended for ages 3 and up.